AJAY WEB & DESIGNER DEVELOPER
Best Computer Education Institute in Delhi
EXAMINATIOINS – 2023-24
CORUSE NAME - DIGITAL MARKETING
TIME: 2:00 HOUR MAXIMUM: 75 MARKS
SECTION - A (1 X 1 = 1 MARKS)
ANSWER ALL QUESTIONS.
OR
SECTION - B (10 X 6 = 60 MARKS)
ANSWER ALL QUESTIONS.
1. What is digital marketing?
a) Traditional marketing techniques
b) Marketing using digital channels and technologies
c) Marketing only on social media platforms
d) Marketing only through mobile devices
2. What is the main goal of digital marketing?
a) Building brand awareness
b) Increasing website traffic
c) Generating leads and conversions
d) All of the above
3. Which digital marketing tactic focuses on optimizing websites to improve search engine rankings?
a) Content marketing
b) Social media marketing
c) Search engine optimization (SEO)
d) Email marketing
4. What is the term for paid advertising on search engines?
a) Search engine optimization (SEO)
b) Content marketing
c) Search engine marketing (SEM)
d) Social media marketing
5. Which platform is commonly used for social media marketing?
a) Facebook
b) YouTube
c) LinkedIn
d) All of the above
6. What is the purpose of content marketing in digital marketing?
a) Increasing website traffic
b) Building brand authority
c) Educating and engaging the target audience
d) All of the above
7. What is the primary goal of email marketing?
a) Generating leads
b) Building customer loyalty
c) Nurturing prospects
d) All of the above
8. What is influencer marketing?
a) Marketing through social media influencers
b) Marketing through traditional media channels
c) Marketing through email campaigns
d) Marketing through search engine ads
9. What is display advertising?
a) Advertising on television and radio
b) Advertising through billboards and posters
c) Visual advertisements on websites and apps
d) Advertising through email newsletters
10. What does mobile marketing focus on?
a) Marketing through mobile apps
b) Marketing through SMS messages
c) Marketing through mobile-optimized websites
d) All of the above
11. What is the purpose of analytics and reporting in digital marketing?
a) To measure the effectiveness of campaigns
b) To track key metrics and performance indicators
c) To make data-driven decisions
d) All of the above
12. What is the term for personalizing marketing messages based on user data and behavior?
a) A/B testing
b) Conversion optimization
c) Behavioral targeting
d) Remarketing
13. What is the purpose of A/B testing in digital marketing?
a) To measure website traffic
b) To optimize conversion rates
c) To improve search engine rankings
d) To track social media engagement
14. Which digital marketing tactic focuses on improving website visibility through organic search results?
a) Search engine optimization (SEO)
b) Search engine marketing (SEM)
c) Social media marketing
d) Content marketing
15. What is the term for the process of attracting visitors to a website?
a) Conversion optimization
b) Traffic generation
c) Lead generation
d) Click-through rate (CTR)
16.What are the different types of digital marketing?
OR
Tell me the difference between direct marketing and branding.
17.What are some drawbacks of digital marketing?
OR
How do you use keywords to optimize your site ranking?
18.Define SEO.
OR
What is on-page and off-page optimization?
19.What is content marketing?
OR
What is Google Ads?
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